BYMM app for iPhone and iPad

Young people between the ages of 8 and 18 years old spend an average of 7 hours and 38 minutes with electronic media each day according to some estimates, while some professionals spend 8-10 hours front of their computers on a daily basis. Beat Your Mouse Movement (BYMM) motivates people to walk more by encouraging its users to go further distances than their mouse pointer and The BYMM package consists of two gadgets, one of them is a web/desktop application that tracks the use of your mouse, while the other one is in your hand.

Individuals can playfully compete between their online and real life selves, and win by walking more than mousing.The BYMM iphone application uses GPS data to calculate how many meters you have walked, you can also choose to cycle or run, but because we prefer walking it counts more than the others:
1m walking = 1m mouse movement
1m running = 0.8m mouse movement
1m biking = 0.3m mouse movement

By harvesting and aggregating users’ data, it is possible to compare different groups by nationalities, age, social status, residency location and other variables, providing further motivation for beating your mouse and improving your group’s profile.

If you want to know more about the Beat Your Mouse Movement please visit http://bymm.kibu.hu. Beat Your Mouse Movement was commissioned by ZER01(http://zero1.org/) with Pachube.com (http://www.pachube.com/) and xClinic(http://www.environmentalhealthclinic.net/).

Continued use of GPS running in the background can dramatically decrease battery life.